Conversion Checklist

  • Do searchers find your listing relevant in the SERPs?
    • Do searchers click through the search results to your site? (webmaster tools query stats, analytics)
    • Write more content that is highly linkable
    • Improve title/description for terms rank highly for but don’t get search traffic
  • Do searchers find your page relevant for their queries?
    • Do searchers turn into customers?
    • Use A/B testing to improve conversion rate
    • Determine what you can optimize better for (long tail terms that convert well, for instance)
    • Don’t spend time on long tail terms that don’t convert

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