Accessibility Checklist

  • Initial discoverability assessment
    • Is site #1 for search of brand/domain name?
    • Does the site rank for desired queries? [keyword research data]
    • How much traffic does the site get from search? [web analytics data]
    • How much non-branded traffic does the site get from search? [web analytics data]
  • URL structure
    • Descriptive URLs
    • No excessive parameters
    • No non-standard parameters (for instance, beginning with “http”)
  • On-page assessment
    • Title and meta descrition editable outside the code
      • Title tag on every page
      • Unique title tags
      • Meta descriptions on every page
      • Unique meta descriptions
    • H1 tag on every page
    • Page templates use semantic HTML
    • ALT text on images
    • <meta name=”robots” content=”noodpt”> to prevent DMOZ titles and description
    • Keywords in copy
    • Keywords in internal links
    • One optimized page per keyword
    • Does not found page return an HTTP 200 or 404?
  • External link assessment
    • External links describe site
    • Links from authoritative sites?
    • Large number of relevant links

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