Developer Summit Presentations – San Francisco 2009

We’ve posted all of the presentations that we can from the summit. Thank you all for attending!

Developers Are A Vital Key in Search Acquisition

Technical site architecture is crucial to search success. Start the day with an overview of the most important components, with examples that might make you laugh and cry at the same time.

The Open Source Stack and Search

A great deal of the web runs on PHP, Drupal, Joomla, and Wordpress, on top of Apache. And these days, a lot of that is running on Google’s AppEngine and uses the APIs from Google Code. Gets tips on how to maximize search-friendliness and talk through your tough issues. We’ll also spend some time on JavaScript and AJAX and any other implementation issues that have you stumped.

The Microsoft Stack and Search

IIS and asp.net can provide a robust web application platform, but it has some inherent hindrances to effective search engine optimization out of the box. Learn how a few customizations can make a huge impact on searchability.

Flash, Silverlight, JavaScript

The web has gotten richer and more interactive, but the major search engines are still primarily text-based. Can search engines crawl JavaScript? What about Flex and Flash? How does CSS come into play? Learn tips for gracefully degrading technologies such as AJAX and Flash. See real-world examples of search engine friendly JavaScript and use of and sIFR for Flash. And come away with best practices for implementing video and images.