Search engines level the playing field between startups and big brand companies when it comes to customers finding you — or your competition.

Having a search-friendly architecture is key to being found in search engines. If search engines have trouble accessing your site, or understanding the content on your pages, all the link building and SEO in the world won’t help you rank well.

Learning the SEO best practices can be a lot easier than implementing them within your organization. Yet, the degree to which an organization can optimize their technical infrastructure will either create a competitive advantage, or barrier keeping customers out.

A Summit for the Technical Side of Search

The Jane and Robot Developer Summits provide both strategies for baking SEO into your development process, as well as the tactical steps you need to tackle the touch issues.

If you are an entrepreneur building an online business, a web developer who is looking to add valuable skills to your resume, or an engineering manager who wants to build SEO best practices into the development process, don’t miss this opportunity for in-depth technical insight that you can put into action now.

The Jane and Robot summits are one day events that combine case studies, best practices, and round table discussions with others who have faced the same technical challenges. Industry experts are always on hand for Q&A, and site reviews. And most importantly, there’s plenty of beer and time for networking.

Solving Your Technical Search-Related Issues

We’ll dive into the specific issues you’re having and help you come up with solutions. The types of topics covered typically include:

• Introducing technical audiences to SEO concepts and processes
• Architecting search-friendly URLs and Navigation
• Content management systems best practices
• Solving geolocation issues for local and global reach.
• Designing Rich internet applications that can be found in search engines
• Adding SEO and Marketing into your Development Lifecycle
• Diagnosing and troubleshooting SEO Issues
• Getting the most out of existing technology platforms, like Wordpress, Drupal or ASP.net
• Game changing search technologies you can use to enhance your websites

A Search Engine Perspective

Jane and Robot is the result of two people with backgrounds in the major search engines, coming together to provide solid information about search-related technical issues. Vanessa Fox created Google Webmaster Central while at Google, and Nathan Buggia created the Bing Webmaster Center at Microsoft. They uniquely understand the challenges companies of all sizes face with search, and are focused on making the web, and our ability to search it a better place.

We would with the major search engines on our events, so you can get the answer straight from the source. You’ll find no black hat tricks, or manipulative techniques – just actionable feedback to help improve your web site.

Building Search-Friendly Design into the Development Process

Learn how to bake SEO into your development processes from the beginning to create a competitive advantage. We’ll cover the major challenges that every organization faces implementing SEO, discuss implementation options, and hear from real companies like yours who’ve already made it happen.