Search Conversion Diagnostic Checklist

• Do searchers find your listing relevant in the SERPs?
  • Do searchers click through the search results to your site? (webmaster tools query stats, analytics)
  • Write more content that is highly linkable
  • Improve title/description for terms rank highly for but don't get search traffic
• Do searchers find your page relevant for their queries?
• Do searchers turn into customers?
• Use A/B testing to improve conversion rate
• Determine what you can optimize better for (long tail terms that convert well, for instance)
• Don't spend time on long tail terms that don't convert